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	<title>Marketing is Simple Stupid</title>
	<link>http://www.miss-marketing.com</link>
	<description>Thoughts from a Marketing anti-guru</description>
	<lastBuildDate>Wed, 10 Mar 2010 15:30:28 +0000</lastBuildDate>
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		<title>Networking networking networking&#8230;.ahhhh!</title>
		<description><![CDATA[If you ever want to amuse/sadden yourself, do a search for networking opportunities in Edinburgh. It&#8217;s unbelievable. Really.
The last year or so has seen an absolute glut of networking groups get formed. Some are good, some are bad. Some are somewhere in-between. I&#8217;m personally not a fan of this practice. It is starting to feel [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2010/03/networking-networking-networking-ahhhh/</link>
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		<title>If you build it, they will come.</title>
		<description><![CDATA[Now this may turn into a bit of a rant, but I’ll try to contain myself. I’m getting pretty sick of meeting people who fall into the trap of ‘If you build it, they will come”. I also like to call them the ‘I love my business so everyone will love my business’ people, but [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2010/03/if-you-build-it-they-will-come/</link>
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		<title>Oh when will they (we) learn?</title>
		<description><![CDATA[Oh I laugh and I laugh and I&#8230;well I would if it wasn&#8217;t such a dumb idea.
I was having my lunch today when an email came into my company inbox (you know, the one we all set up with the info@ or office@ addresses) with the subject line &#8220;FAO Jordan&#8221;.
Hmm&#8230;guess I should read this one.
Oh [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2010/03/oh-when-will-they-we-learn/</link>
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		<title>Stand by for countdown&#8230;and it may hurt a bit.</title>
		<description><![CDATA[Over the past two months, I&#8217;ve been looking at blogs a lot. Some are good, some are bad.
Some are massively in-between.
Blogs are the new thing aren&#8217;t they? Everyone (make that EVERYONE!) has to have one. We all have to have a voice. We all have to put ourselves as experts in our field. We all [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2010/02/stand-by-for-countdown-and-it-may-hurt-a-bit/</link>
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		<title>Why focus should be your first priority in your marketing</title>
		<description><![CDATA[Iâ€™ve developed marketing strategies for a lot of companies. When we start to work with them, one thing is almost universally true, regardless of industry. They all lack a focus in their marketing.
Let me state this very, very, clearly: Focus is crucial.
Does this sound familiar? You run your own business. Every day you think of [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2009/03/why-focus-should-be-your-first-priority-in-your-marketing/</link>
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		<title>Will it Blend?</title>
		<description><![CDATA[I still think this is one of the best viral marketing campaigns (sleight of hand?) I&#8217;ve seen in the last wee while.
It&#8217;s got everything. The guy is funny. The production is hysterical. The blending items are topical. And check out the page views some of these posts get. Over 2 Million.
What a brilliant way to [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2009/02/will-it-blend/</link>
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		<title>Experts Experts Experts</title>
		<description><![CDATA[Following up on my post about experts&#8230;it&#8217;s time to put my money where my mouth is, so to speak.
I&#8217;ve been putting together a panel of people I have worked with in the past (mostly people we bring in for our clients) who are experts in their fields. They&#8217;ve agreed to contribute to this blog on [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2009/02/experts-experts-experts/</link>
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	<item>
		<title>Great Moments in Email Spam&#8230;</title>
		<description><![CDATA[This came into my email this afternoon:
You need to have a big thing in pants to be capable for big things.
I admire the sentiment&#8230;if not the effectiveness of the email.
-jordan



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]]></description>
		<link>http://www.miss-marketing.com/index.php/2009/02/greatest-email-spam-subject-line-ever/</link>
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		<title>Interesting read alert</title>
		<description><![CDATA[I got a heads-up on twitter about a pretty good little article on the upcoming Digital Trends for 2009. Short and to the point. Nice.



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]]></description>
		<link>http://www.miss-marketing.com/index.php/2009/02/interesting-read-alert/</link>
			</item>
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		<title>Twitter &amp; Facebook &#8211; sleight of hand marketing?</title>
		<description><![CDATA[In the last couple of months I&#8217;ve noticed more and more businesses advertising on Facebook. For the most part, this advertising is fairly direct &#8211; paid for advertising that appears on the side of your page and is aimed at a certain demographic.
And it&#8217;s not a bad idea, but I can&#8217;t help feel that the [...]]]></description>
		<link>http://www.miss-marketing.com/index.php/2009/02/twitter-facebook-sleight-of-hand-marketing/</link>
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