Marketing is Simple Stupid» Viral Marketing

Will it blend makes me laugh again…

jsf — Tue, 29 Jun 2010 10:32:45 +0000

Our office loves the BlendTec ‘will it blend’ YouTube videos. What a brilliant use of video and a great idea for a viral campaign that really stuck to people. They have a shed load of views….

With the new iPhone 4, they are at it again with a slightly more ‘produced’ video.

Hilarious as always. I really want to know how many blenders these guys sell…I’ll have to go look them up.

-j

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Will it blend makes me laugh again

jsf — Mon, 12 Apr 2010 13:27:12 +0000

Two reasons this time:

1. iPad Blending
Of course! How could they not? There is something about his expression as he’s happily blending an iPad down that makes me giggle. Watch:

2. Chuck Norris
I’m not sure I need to justify this. Chuck Norris is the man:

Nice.

-j

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Will it Blend?

jsf — Thu, 26 Feb 2009 10:19:50 +0000

I still think this is one of the best viral marketing campaigns (sleight of hand?) I’ve seen in the last wee while.

It’s got everything. The guy is funny. The production is hysterical. The blending items are topical. And check out the page views some of these posts get. Over 2 Million.

What a brilliant way to get attention and create buzz around a product. If you go to the site, the owner (actually is the guy in the video) talks about the success of this campaign to their sales.

It’s rarely overnight…but if you pick your moments you can really get a buzz going on the internet.

What’s next in the Blender? RBS stocks?

- jordan

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Twitter & Facebook – sleight of hand marketing?

jsf — Sun, 22 Feb 2009 21:29:15 +0000

In the last couple of months I’ve noticed more and more businesses advertising on Facebook. For the most part, this advertising is fairly direct – paid for advertising that appears on the side of your page and is aimed at a certain demographic.

And it’s not a bad idea, but I can’t help feel that the best part of these networks (and I’m starting to include twitter in this) can only really be used by ‘sleight’ of hand marketing. I call it sleight of hand, most people would refer to it as viral.

The point is most consumers are pretty savvy these days. If you really want to up your return with these online communities, you’re much better off working the system from a difference. Facebook groups are popular for this.

The key aspect is more people will talk about it if they aren’t feeling like they are being sold to – and the more people that talk about it, the better.

I’m going to ask a couple people I know (really good viral, sorry, sleight of hand people) to give a bit of their perspective on this over the next month or so. Feel free to drop a line if you have something to say.

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