If you build it, they will come.

Now this may turn into a bit of a rant, but I’ll try to contain myself. I’m getting pretty sick of meeting people who fall into the trap of ‘If you build it, they will come”. I also like to call them the ‘I love my business so everyone will love my business’ people, but [...]

Why focus should be your first priority in your marketing

I’ve developed marketing strategies for a lot of companies. When we start to work with them, one thing is almost universally true, regardless of industry. They all lack a focus in their marketing.
Let me state this very, very, clearly: Focus is crucial.
Does this sound familiar? You run your own business. Every day you think of [...]