Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

Guru-tastic (in which our hero starts to sob uncontrollably)

I’ve had a guru-tastic week. Ugh. I’m sorry. I really do have a weird knee-jerk reaction to meeting people who call themselves gurus. And these days, it’s made even more fun by adding the words ‘social’ and ‘media’ in front of it. I’ve been surrounded by them last week, and I think I’m suffering some [...]

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This just in: If it looks too good to be true, it probably is!

This could also go under the ‘if it looks like shit and smells like shit – it’s probably shit’ heading, but hey, I’m trying to clean up my act a bit (and my mother tells me I curse too much anyway). Onwards and upwards. I’ve been asked to speak about Social Media at a couple [...]

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Belgian Beers, Canal boats & Customer Service (with a little Social Media thrown in)

Did you ever play the ‘one of these things just doesn’t belong’ game? I didn’t like that game either, and in this case, all three of these items featured in my vacation last week. And to be honest, I was really only planning on the first two. I don’t read (or, in fact, speak) Dutch, [...]

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Seriously, who doesn’t have a Facebook group now?

I’ve never seen so many companies insist on creating Facebook groups for their companies. I’m forced to be the awkward b*stard and ask a quick question: why? Don’t get me wrong, I do believe that Facebook (along with other social media sites) can be a very effective  platform to engage with new (and existing) customers, [...]

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Twitterclaus is coming….to town.

“I’m keeping a list I’m checking it twice I’m going to find out who sucks at Twitter.” Ok, it doesn’t rhyme, but it needed to be said. This could be classed as part 2 of my social media rant. My new favourite activity is watching companies (particularly small ones) absolutely miss the point of twitter. [...]

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How many times can you say ‘social media’?

Seriously, this is getting ridiculous. One of the hazards I find I face in my job is keeping my mouth from saying what my brain is thinking. In this case: enough already. Honestly, I was at a function this week (no names, I’m not THAT stupid) and one of the groups couldn’t stop talking about [...]

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