Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

Crowd-funding: The saviour of our times or a wolf in sheep’s clothing?

Crowd-funding. It’s everywhere. It’s on everyone’s lips and it’s in everything we seem to be seeing right now. Is that a good thing? I’m not 100% convinced yet. Don’t get me wrong. I understand why companies are looking to this model. In these days of budget cutbacks, bank retractions and an investor marketplace that is [...]

Can Aspirational Be The New Exit?

Like everyone else, I woke up this morning to the news that Steve Jobs has died. I’m not overly sentimental. I won’t be attending any iPhone vigils. I won’t shed any tears. I didn’t know the man, and I have no personal feelings about his death. But early this morning, as I checked my Twitter [...]

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