Spend Less – Get More

How focussing on local marketing can often help you reduce your marketing spend and get better results for your network. Let’s be honest, marketing is one area of business that everyone knows they need, but few really understand how to get the best from. Recent data from our friends at Smith & Henderson(www.franchisebenchmark.co.uk) found that [...]

Franchising Fun for Free (alliteration special)

Guess what? Next week is Scottish Franchise Week! Hurrah! For those who don’t know (and why, I might ask, is that?) my company Designate is heavily involved in franchising and has been for the past four years or so. Every year we get a bit of a treat up here in Scotland as we get [...]

We’ve shined our shoes, cleaned our suits…all we’re missing is a punch bowl…

It’s a pretty exciting time here at Designate. It’s not every day you get to see three years of hard work come together. But it has come together, and I get to walk around the office with my chest puffed out (for a while, until the ladies manage to deflate my head). I’m very pleased [...]

Take a little time…a little time to get to know me.

I feel a song coming on. Or not. Either way, really. I was speaking to a group of franchisors the other day. (For those of you who don’t know the term, a franchisor (person or group/company) sits at the head of a franchise. They are the people everyone else buys their franchise from. They own [...]