Lost in Translation

All marketing is local. There, I’ve said it. I like reading up on Franchise opportunities. They all boast about having ‘world-class marketing’ (where did that phrase come from anyway? It sounds like some sort of weird advert for hoovers) systems in place that will guarantee that their franchisees will make tons and tons of money. [...]

Memo to self: It may be time to think about Franchising…

That’s sort of a convoluted way of starting, but I’m in a funny sort of mood this morning. But good news (and if you’ve been thinking about franchising your business it’s great news) – The Franchise Gap is up and running. For those of you that don’t know, the franchise world is one of the [...]