Franchise Marketing – Why Invest in Local Marketing?

It’s a question that was posed to me the other day whilst I was speaking to a franchisor about my company’s new Franchise Marketing System (you can read all about how it helps you support your franchise network in effective local marketing). They spend a fortune on marketing, he argued, so why would they spend [...]

Take a little time…a little time to get to know me.

I feel a song coming on. Or not. Either way, really. I was speaking to a group of franchisors the other day. (For those of you who don’t know the term, a franchisor (person or group/company) sits at the head of a franchise. They are the people everyone else buys their franchise from. They own [...]

Lost in Translation

All marketing is local. There, I’ve said it. I like reading up on Franchise opportunities. They all boast about having ‘world-class marketing’ (where did that phrase come from anyway? It sounds like some sort of weird advert for hoovers) systems in place that will guarantee that their franchisees will make tons and tons of money. [...]

Memo to self: It may be time to think about Franchising…

That’s sort of a convoluted way of starting, but I’m in a funny sort of mood this morning. But good news (and if you’ve been thinking about franchising your business it’s great news) – The Franchise Gap is up and running. For those of you that don’t know, the franchise world is one of the [...]