Last I checked, you and Tesco didn’t have a lot in common…

Last week I was asked to speak to a small group of business owners who are currently in the (torturous?) process of trying to grow their own businesses. They were covering marketing that week, and I was brought in for a couple reasons (eye candy,? Ability to creatively curse?), but the primary one was to [...]

Why are you trying to sell me a car? I can’t even drive…

I’ve been busy. Yeah, I know. I say that all the time. In fact, I say it each and every time I write one of these blogs. But I mean it this time. I’ve been busy. But it’s been the start of the month this month and guess what that means? My inbox is assaulted [...]

Junk mail, email spam, fax spam, telesales and now: social media spam!

Hurrah! Or alternatively, if you’re anything like me, sigh… This won’t be particularly shocking to most of you. For those of us who work in the field (well, marketing in general) it’s even less so. I think we’ve finally reached the point where spam is starting to outweigh the good in some of our favourite [...]

Stop sending me all those f*cking emails (please)

I tell you one thing that absolutely drives me nuts is when I receive (bulk) email from companies (and people) I know and the email has absolutely no relevance to me. They’ve picked out what they want to say and, with absolutely no thought as to what I’ll think about it, have blindly sent that [...]

Dead fish don’t stay for long…

It’s been a long week, and long weeks tend to make me reflective. Or short-tempered. I’m not sure which. Anyway, it’s a been a week. I don’t know about anyone else, but I’m getting sick of people not managing their data lists. We all know that email marketing became the ‘golden ticket’ a few years [...]

Oh when will they (we) learn?

Oh I laugh and I laugh and I…well I would if it wasn’t such a dumb idea. I was having my lunch today when an email came into my company inbox (you know, the one we all set up with the info@ or office@ addresses) with the subject line “FAO Jordan”. Hmm…guess I should read [...]

Great Moments in Email Spam…

This came into my email this afternoon: You need to have a big thing in pants to be capable for big things. I admire the sentiment…if not the effectiveness of the email. -jordan