Quick MISS thought: Data-Driven?

The subject of CRM comes up a lot in my working week. For those that aren’t familiar, CRM stands for Customer Relationship Management. In layman’s terms: it’s about your database of contacts and how you use it. How you use it. That’s the key bit isn’t it? Data is very rarely valuable in itself. A [...]

Take a little time…a little time to get to know me.

I feel a song coming on. Or not. Either way, really. I was speaking to a group of franchisors the other day. (For those of you who don’t know the term, a franchisor (person or group/company) sits at the head of a franchise. They are the people everyone else buys their franchise from. They own [...]