Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

Treat ‘em mean and keep ‘em keen

This may be a bit of a schizophrenic post, as I’m trying to reconcile competing emotions and ideas into one (oh so subtly named) article. You can probably guess, but the underlying message/topic today is about customer service and communication. I like Apple. A lot. I have a 100% Apple office, and I’m what I [...]

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This just in: If it looks too good to be true, it probably is!

This could also go under the ‘if it looks like shit and smells like shit – it’s probably shit’ heading, but hey, I’m trying to clean up my act a bit (and my mother tells me I curse too much anyway). Onwards and upwards. I’ve been asked to speak about Social Media at a couple [...]

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Belgian Beers, Canal boats & Customer Service (with a little Social Media thrown in)

Did you ever play the ‘one of these things just doesn’t belong’ game? I didn’t like that game either, and in this case, all three of these items featured in my vacation last week. And to be honest, I was really only planning on the first two. I don’t read (or, in fact, speak) Dutch, [...]

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