Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

Why settle for less?

That’s sort of a cryptic start, so I’ll give some background. My company works with new-start, high-growth, businesses. These are businesses that have a great potential for growth (hence the term high-growth…duh) but normally need significant money to get things started. They are usually product-based businesses (physical or software) that have a mass-market appeal. The [...]

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New ways to access investment

Today we had our monthly meeting of my High Growth Group. (For the purpose of the group, High Growth means a company that has a strong prospect of significant returns: New Products, Biotech, Medical, Technology, Software, Manufacturing, Franchising etc.) I started this group to bring together a focused skill-set that could help drive companies through [...]

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If you build it, they will come.

Now this may turn into a bit of a rant, but I’ll try to contain myself. I’m getting pretty sick of meeting people who fall into the trap of ‘If you build it, they will come”. I also like to call them the ‘I love my business so everyone will love my business’ people, but [...]

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