Treat ‘em mean and keep ‘em keen

This may be a bit of a schizophrenic post, as I’m trying to reconcile competing emotions and ideas into one (oh so subtly named) article. You can probably guess, but the underlying message/topic today is about customer service and communication. I like Apple. A lot. I have a 100% Apple office, and I’m what I [...]

Lost in Translation

All marketing is local. There, I’ve said it. I like reading up on Franchise opportunities. They all boast about having ‘world-class marketing’ (where did that phrase come from anyway? It sounds like some sort of weird advert for hoovers) systems in place that will guarantee that their franchisees will make tons and tons of money. [...]

Jack of all trades, master of f*ck all.

I’m sorry if this seems like another rant. I really am. I’m suddenly aware that these posts are making me seem like the grumpy old man waving his walking stick at the kids and shouting at them to “get off my damn land!” I’m really a very nice person. Honest. I like puppies and everything. [...]

It’s not the what – it’s the how, why and where.

That is very, very, true. When I talk to people in business, and I mention I am in marketing, most people assume I am a designer of some sort or another. “So you build websites?” I get asked a lot, or “So you can design me a business card or brochure?” Yes, but that’s not [...]