What’s so great about a start-up?

I’m not kidding. Who cares? It’s a topic that keeps cropping up in my circle of friends/business acquaintances. Startups, startups, startups. It’s an obsession with some people. I’ve noticed it a lot recently. There are startup programmes at all the universities. There are incubators. There is funding to do it. There is support. There is a [...]

Franchise Marketing – Why Invest in Local Marketing?

It’s a question that was posed to me the other day whilst I was speaking to a franchisor about my company’s new Franchise Marketing System (you can read all about how it helps you support your franchise network in effective local marketing). They spend a fortune on marketing, he argued, so why would they spend [...]

Somewhere over the rainbow…

It’s been a long month. (Scratch that. October WAS a long month, and now we get to see how November pans out. Here’s hoping eh?) So yeah, it’s been a long month. A long month of ups and downs. A lot of time spent reflecting. A lot of time spent searching. Even some time spent [...]