Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

Paying attention to customer service starts with paying attention…

OK. I admit I’m not a food critic. I’m not a chef and I’m not in any way qualified to write restaurant reviews. I’ll put my hand up right away and admit all of that. Setting those facts aside, this may be a slightly odd post – half restaurant review, half customer service advice. You [...]

If the ship is already sinking, you probably can’t get it fixed…

As someone who has owned and run a business for the past six(ish) years, there is nothing that makes me sadder than to see a business close its doors. No matter whose fault it is, how stupid the decisions were, or how incompetent people have been, it still makes me feel a bit sick to [...]

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