Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

I say potato, you say pot-ahhhh-to, dahling…

I love meeting people in marketing. Particularly ones who, with a great deal of self importance, introduce themselves as someone who is an expert because they are a fellow of something, studied somewhere or have some letters after their name. If you can add the three little beauties ‘MBA’ as well, chances are I’ll have [...]

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