I do what I do when I do it (episode 1 – The Introduction)

People are always asking me what goes into one of our marketing strategies. A lot of times it’s because they are looking to get as much advice as they can for free, so I don’t normally elaborate too much. Until you pay me, that is. But lately it’s occurred to me that I should share [...]

Great moments in Advertising – Irn Bru Snowman

I love this advert. I really do. It still makes me smile and still makes me laugh. Well done Leith :-) – j

Are your customers stifling your growth?

When my company is brought in to help a business out, I can pretty much guarantee that the situation will fall into one of the following areas: The business wants to expand to a new location The business needs to launch a new product or service The business wants to grow their turnover and profit [...]

Junk mail, email spam, fax spam, telesales and now: social media spam!

Hurrah! Or alternatively, if you’re anything like me, sigh… This won’t be particularly shocking to most of you. For those of us who work in the field (well, marketing in general) it’s even less so. I think we’ve finally reached the point where spam is starting to outweigh the good in some of our favourite [...]

10:10 campaign – effective or not? Discuss…

Finally saw the videos this morning (hey, I’m busy). Wow. For those who haven’t: Initial thoughts: not effective way to change minds and convince people. Also not hugely impressed by their rationale. On the other hands – props for starting with the kids! – Jordan

Why buy the cow when you can get the milk for free?

I have to admit – normally when I hear that phrase it’s in some sort of ‘b’ movie and it’s being uttered by a concerned parent or grandparent to their, somewhat wayward, daughter. But that’s not the story for today. No, today it’s a perfect summary of one of my pet peeves – doing speculative [...]