Marketing is a word that a lot of people use, and not a lot of people really understand.

I believe that 80% of effective marketing is actually very simple - and I'm bringing my gospel to the world.

And anti-guru? That's easy. I really hate it when people call themselves a guru. It's dumb. Don't do it.

If you find something I say useful - drop me a line. If you think I'm being a jerk, drop me a line anyway. I'm up for the debate, and I'm always ready to argue.

Promise.