Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

MacBook Pro for sale

Ok, this isn’t a marketing post, but it’s renewal time for all the kit in my office. With the new iPad taking over my mobile role, I am selling my MacBook Pro. It’s, well, a MacBook pro. Normal wear and tear applies after three years of love. It was top of the line when I [...]

How much is too much? How much is too little?

My company does a lot of work helping early stage technology companies commercialise. That means, more often than not, we are dealing with some pretty cool technology and, more importantly, a company that needs a source of investment in order to be successful. If we’re in early enough with our early-stage clients, we often work [...]

Two eyes are good. Four eyes are better.

That’s not a joke about people with glasses. This week I’ve had a timely reminder of why it’s really important you have other people looking at your business. Outside people. People who are fresh. People who have no pre-conceptions or agendas. This week we’ve had a new girl start with us. As a sort of [...]

Cute – from McDonalds

Thanks to @scotttsukuru for the link: Nice. I’d play in that. -j

Throw it at the wall and hope it sticks

When I was a kid, I hated pasta. As an adult, I’m not really any more endeared to it. One thing that I did like was testing the pasta to see if it was ready to eat. How did we do it? We threw a pieces of spaghetti at the wall. If it stuck, it [...]

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