This just in: If it looks too good to be true, it probably is!

This could also go under the ‘if it looks like shit and smells like shit – it’s probably shit’ heading, but hey, I’m trying to clean up my act a bit (and my mother tells me I curse too much anyway). Onwards and upwards. I’ve been asked to speak about Social Media at a couple [...]

Belgian Beers, Canal boats & Customer Service (with a little Social Media thrown in)

Did you ever play the ‘one of these things just doesn’t belong’ game? I didn’t like that game either, and in this case, all three of these items featured in my vacation last week. And to be honest, I was really only planning on the first two. I don’t read (or, in fact, speak) Dutch, [...]

Lost in Translation

All marketing is local. There, I’ve said it. I like reading up on Franchise opportunities. They all boast about having ‘world-class marketing’ (where did that phrase come from anyway? It sounds like some sort of weird advert for hoovers) systems in place that will guarantee that their franchisees will make tons and tons of money. [...]