Dead fish don’t stay for long…
Posted on | May 21, 2010
It’s been a long week, and long weeks tend to make me reflective. Or short-tempered. I’m not sure which.
Anyway, it’s a been a week.
I don’t know about anyone else, but I’m getting sick of people not managing their data lists. We all know that email marketing became the ‘golden ticket’ a few years ago. “Hurrah” thousands of small businesses cried, ” look at how many people we can reach for little (or no) cost!”
(sure now the big thing is social media and, guess what, the problems are the same)
I got to thinking about this because I got a really annoying email in my inbox today. It was a pretty standard email. And it was a bulk email. They are looking for business and want to sell to me.
That’s not what irritated me. What really got my back up was the fact that I have un-subscribed from this list three times. Three times. I don’t want their emails. I don’t want their company. I don’t want their shitty service. But I don’t seem to have a choice in this.
That’s just poor marketing. First off you send me an email I didn’t ask for. Then you compound my annoyance by having a shitty list management system. So I’ve now clocked who this company is and, needless to say, I’ll have nothing good to say about them.
I do have a point. Email marketing can be a good way of reaching people. It can be a great way of keeping in touch with your current clients and customers, and it can be a great way of keeping your profile up with people you don’t see a lot. It really can.
Email can also be an effective way of reaching someone new. We recently ran a campaign with a client that used (as one of the steps) an email to cold prospects and we received a tremendous response. But that’s because we did it properly.
I don’t see the fundamentals ever changing. If something is relevant to me, I’ll be interested. If it’s not. I won’t. That’s all.
I’m going to flush some fish down the toilet and go play squash.
- jordan
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