It’s not the what – it’s the how, why and where.

That is very, very, true. When I talk to people in business, and I mention I am in marketing, most people assume I am a designer of some sort or another. “So you build websites?” I get asked a lot, or “So you can design me a business card or brochure?” Yes, but that’s not [...]

Dead fish don’t stay for long…

It’s been a long week, and long weeks tend to make me reflective. Or short-tempered. I’m not sure which. Anyway, it’s a been a week. I don’t know about anyone else, but I’m getting sick of people not managing their data lists. We all know that email marketing became the ‘golden ticket’ a few years [...]

Why settle for less?

That’s sort of a cryptic start, so I’ll give some background. My company works with new-start, high-growth, businesses. These are businesses that have a great potential for growth (hence the term high-growth…duh) but normally need significant money to get things started. They are usually product-based businesses (physical or software) that have a mass-market appeal. The [...]