Twitterclaus is coming….to town.

Posted on | March 26, 2010

“I’m keeping a list
I’m checking it twice
I’m going to find out
who sucks at Twitter.”

Ok, it doesn’t rhyme, but it needed to be said.

This could be classed as part 2 of my social media rant. My new favourite activity is watching companies (particularly small ones) absolutely miss the point of twitter. Yes it’s a way of reaching a lot of people. Yes you can use it to broadcast a message. No, that’s probably not going to work.

It’s all about a personal connection. Almost everything in marketing boils down down to personal connection.

So here are two #don’ts and one #do

Don’t send automatic responders that point to what a good service you provide.
Don’t just broadcast out messages
Do take the time to interact with the community you are following

I’m not going to write a huge dissertation on what to do with twitter. There are a lot of ‘social media gurus’ out there that can charge you for that.

I’m going to go update my list.

-j

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