Marketing is Simple Stupid

Thoughts from a Marketing anti-guru

New ways to access investment

Posted on | March 22, 2010

Today we had our monthly meeting of my High Growth Group.

(For the purpose of the group, High Growth means a company that has a strong prospect of significant returns: New Products, Biotech, Medical, Technology, Software, Manufacturing, Franchising etc.)

I started this group to bring together a focused skill-set that could help drive companies through significant growth. Some of these companies will be new ventures that need to be commercialised and brought to market, whilst others will be established businesses that are looking to break into a new opportunity.

The High Growth Group is a powerful way of bringing the right people together to get the right business done.

Our format is simple, and effective:

  1. Get the right group of core companies who have expertise in commercialising new ventures or rapid growth.
  2. Find projects that have a strong commercial viability and an identified market (that’s my job) that are in need of skills and/or funding.
  3. Match the right project with the right investors, and bring in the team to make sure that this investment is successful.

In the room today:

Marketing
Accountancy
PR
Design
Software Development
Public Funding
Executive Head-hunting
Investor

Today’s High Growth Group led to lively discussion and, more importantly, real and tangible opportunities to do business. We had nine people around the table with the expertise, and the contacts, to really get things accomplished.

Next month we’re looking to welcome some new guests:

  1. Angel Investment Network
  2. Award-winning product design company
  3. Private Investor

We’re also looking at 2-3 projects that we may bring into the group to be vetted. They are at varying stages of development. One is looking to secure seed funding to get a proof-of-concept prototype done. Another has proved the concept, and is in need of the next round of funding to really drive the project on.

Not every project is right for the group, but if you’re a business that has high-growth potential and you need help (funding or skills) to achieve it – our group may be right for you.

If you’re an investor, our group can help de-risk your investment by bringing the skills and structure to make sure your investment succeeds.

Exciting times. Drop me a line to find out more.

-j

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Comments

One Response to “New ways to access investment”

  1. Paul Gribben
    April 7th, 2010 @ 18:36

    Jordan,

    I run a Renewable energy company situated in New Lanark , we are involved in the design and installation of Solar Photovoltaic , Solar Thermal , Ground/Air source heatpumps and Biomass.
    A feed in tariff was introduced into the UK on april the 1st and anyone generating electricity from a renwable source will be paid a tariff for 25 years and is indexed linked for the duration and the return of investment is between 7-10%. Next year a tariff is gpoing to be introduced called the renewable heat incentive and the returns will be set at 12%.
    Dont know if you are aware of this or it just sound too good to be true but check out our website and have a look and get in touch if our company is of interest to you.

    Kind Regards
    Paul Gribben

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