Stand by for countdown…and it may hurt a bit.

Posted on | February 26, 2010

Over the past two months, I’ve been looking at blogs a lot. Some are good, some are bad.

Some are massively in-between.

Blogs are the new thing aren’t they? Everyone (make that EVERYONE!) has to have one. We all have to have a voice. We all have to put ourselves as experts in our field. We all have equally important (and equally valid) things to say.

Right?

I guess I have a bit of a sense of humour failure about a lot of this. I’m sick of hearing PR/Marketing/Social Media Gurus (what the hell is a guru, anyways? To my mind it’s just someone who is calling themselves a guru) bang on about Twitter and Facebook and Blogging this.

“You’ve got to be on Twitter. You’ve got to have a blog.”

95% of people I see who are ‘gurus’ in any of these fields are full of shit.

Marketing is Simple Stupid (or MiSS) isn’t really going to be my inspirational attempt at telling people how to do things. It isn’t going to be a long list of lectures about how this tactic or this tool is the thing you need (NEED, NEED!) to be using.

I work in this field and I’m a curious person by nature. I observe things, I question things and, from time to time, have brilliant ideas (now who’s a guru, right?). That’s what this is all about. My own little corner to martial my thoughts. Some good, some bad. Some with quite a few curse words in them.

(I f*cking promise)

- jordan

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