Ok, how about we try this again?

Posted on | December 7, 2009

Sorry. It’s all my fault ;-)

It turns out that organising a bunch of people to collaborate on a marketing blog is actually quitea pain. Deadlines missed, work put aside. To be fair, we have jobs and we work very hard. because of that, MiSS is changing slightly. It’s going to be my marketing blog, and I’ll invite some of the people I know and respect to contribute when they can.

I’ll probably sort it out during December, and start doing it properly in January 2010.

So that’s that cleared up.

- jordan

Officially Launching

Posted on | June 16, 2009

Hello folks.

There has been a lot of work been going on behind the scenes (and we’re all quite busy, you know), but we’re happy to say we have finalised the list of regular contributors and are getting set to officially launch Marketing is Simple Stupid!

But not quite. It’s really going to happen the first week in July.
In the meantime, whilst you’re waiting for new content to uploaded, why not sign up for our monthly newsletter? Get the best of the hints and tips from our wonderful experts delivered (for free) to your inbox in one easy dose.

Thanks

- Jordan

Well, I wasn’t wrong. Will it blend stays current…

Posted on | March 22, 2009

Ah…it’s good to see the folks at Blentec are staying current with their excellent “Will it blend?” viral marketing campaign. As I noted in an earlier post, RBS stocks seemed like the next best idea (Ok, I was a little wrong).

Good to see they are staying current. Check out those view numbers!

- jordan samuel fleming

Why focus should be your first priority in your marketing

Posted on | March 19, 2009

I’ve developed marketing strategies for a lot of companies. When we start to work with them, one thing is almost universally true, regardless of industry. They all lack a focus in their marketing.

Let me state this very, very, clearly: Focus is crucial.

Does this sound familiar? You run your own business. Every day you think of your staff, how to get new business, cash-flow, bills, networking, clients, accountants…the list is endless. Then it comes time to getting new business. You know you need to do something, but what?

Most SME directors are pulled in multiple ways at every moment. Marketing is always a bit of a mystery, so they tend to jump on things as they appear. An advertisement here, a leaflet there.

So what do you need to focus?
Read more

Will it Blend?

Posted on | February 26, 2009

I still think this is one of the best viral marketing campaigns (sleight of hand?) I’ve seen in the last wee while.

It’s got everything. The guy is funny. The production is hysterical. The blending items are topical. And check out the page views some of these posts get. Over 2 Million.

What a brilliant way to get attention and create buzz around a product. If you go to the site, the owner (actually is the guy in the video) talks about the success of this campaign to their sales.

It’s rarely overnight…but if you pick your moments you can really get a buzz going on the internet.

What’s next in the Blender? RBS stocks?

- jordan

Experts Experts Experts

Posted on | February 26, 2009

Following up on my post about experts…it’s time to put my money where my mouth is, so to speak.

I’ve been putting together a panel of people I have worked with in the past (mostly people we bring in for our clients) who are experts in their fields. They’ve agreed to contribute to this blog on a (mostly) regular basis. The hope is that they can bring some of their specialist knowledge to all of us and stimulate some good discussion.

So far I’ve secured people for:

Sales
Design
SEO
Social Networking
PR

I’ll be looking to add to this list in the next month, so if you’re interested, drop me a line.

- jordan

Great Moments in Email Spam…

Posted on | February 24, 2009

This came into my email this afternoon:

You need to have a big thing in pants to be capable for big things.

I admire the sentiment…if not the effectiveness of the email.

-jordan

Jack of all trades master of ??

Posted on | February 22, 2009

Just a quick thought. I’m always wary of any person/agency that claims to do it all – PR, Marketing, Design, Web, SEO, Video….the list keeps on growing. Unless it’s a very large agency, that is.

The fact is there are specialists in every field for a reason. I’m much more comfortable bringing in the experts every time than working with someone who claims to do it all.

Enough is enough eh?

- jordan

Interesting read alert

Posted on | February 22, 2009

I got a heads-up on twitter about a pretty good little article on the upcoming Digital Trends for 2009. Short and to the point. Nice.

Twitter & Facebook – sleight of hand marketing?

Posted on | February 22, 2009

In the last couple of months I’ve noticed more and more businesses advertising on Facebook. For the most part, this advertising is fairly direct – paid for advertising that appears on the side of your page and is aimed at a certain demographic.

And it’s not a bad idea, but I can’t help feel that the best part of these networks (and I’m starting to include twitter in this) can only really be used by ’sleight’ of hand marketing. I call it sleight of hand, most people would refer to it as viral.

The point is most consumers are pretty savvy these days. If you really want to up your return with these online communities, you’re much better off working the system from a difference. Facebook groups are popular for this.

The key aspect is more people will talk about it if they aren’t feeling like they are being sold to – and the more people that talk about it, the better.

I’m going to ask a couple people I know (really good viral, sorry, sleight of hand people) to give a bit of their perspective on this over the next month or so. Feel free to drop a line if you have something to say.